OneTeam Partners is proud to announce the hiring of longtime sports licensing executive Malaika Underwood as its new Senior Vice President of Licensing.

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What We Do

OneTeam aligns with world-class Players Associations and helps them maximize their name, image and likeness rights by focusing on three key areas:

Group Licensing

Athlete Marketing

Venture Investing

Group Licensing

Represent and deploy the collective value of athletes’ name, image and likeness rights across a diverse cross-section of athlete properties. Name, image and likeness rights were first aggregated by athletes when the NFLPA formed its for-profit licensing and marketing subsidiary, NFL Players Inc. in 1994 – creating an exclusive group licensing program defined as the use of six or more current NFL players in a commercial capacity. Since then, the formation of group player licensing programs have become commonplace, particularly amongst North American professional sports labor unions. OneTeam builds upon the successes of its predecessors while striving to unlock the value of the group player licensing model in partnership with current and emergent athlete properties.

Athlete Marketing

Create frictionless connections between brands and athletes. Athletes are a staple ingredient in creating marketing strategies with break through potential. OneTeam’s infrastructure will, for the first time, deliver athletes to interested parties efficiently and at scale.

Venture Investing

Leverage the influence and strategic value of athletes to drive deal flow and secure placement on highly coveted cap tables. OneTeam will leverage the collective value of athletes across a diverse cross-section of properties, along with the infrastructure, capabilities and expertise of RedBird Capital to create an investment vehicle that unlocks deal flow.

About Us

OneTeam Partners, LLC (“OneTeam”) helps athletes maximize the value of their name, image and likeness rights. Jointly founded by the National Football League Players Association (“NFLPA”), Major League Baseball Players Association (“MLBPA”) and RedBird Capital Partners (“Redbird Capital”), OneTeam manages the commercial licensing rights of athletes across a diverse cross-section of properties, creates new marketing opportunities through its Athlete Marketing business and generates unique deal flow and investment opportunities through its Venture Investment capabilities.

Our Partners

OneTeam is proud to partner with a cross-section of the world’s most elite athlete properties.

nflpa
mlspa
mlbpa
usrpa
uswnt
wnbapa

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