What We Do
OneTeam aligns with world-class Players Associations and helps them maximize their name, image and likeness rights by focusing on three key areas:
OneTeam Partners, LLC (“OneTeam”) helps athletes maximize the value of their name, image and likeness rights. Jointly founded by the National Football League Players Association (“NFLPA”), Major League Baseball Players Association (“MLBPA”) and RedBird Capital Partners (“Redbird Capital”), OneTeam manages the commercial licensing rights of athletes across a diverse cross-section of properties, creates new marketing opportunities through its Athlete Marketing business and generates unique deal flow and investment opportunities through its Venture Investment capabilities.
OneTeam is proud to partner with a cross-section of the world’s most elite athlete properties.